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team butter

Butter founders, Ashley and Zoe discovered their love for brand and passion for storytelling through years of experience in brand-building, experiential marketing + partnerships, and influencer strategy.

In their past lives, Ashley and Zoe worked closely with the SoulCycle founders as two of the earliest corporate employees - playing an integral role in growing a young fitness start-up to the internationally known, standout leader in the lifestyle space that it is today.

Zoe is an L.A. native who lives and plays on the west side. Across the country in New York, Ashley has made the big city her home. The bi-coastal Butter team are frequent travelers with expansive networks and roots in almost every major market.